Speights has launched a campaign that involves changing its branding from three stars to one, to recognize that it's okay to not always be your best self and to encourage seeking help when needed. This campaign promotes the message that mental health is just as important as physical health and that the "she'll be right" attitude is no longer acceptable. By acknowledging that it's okay to not be perfect, Speights hopes to promote openness and support for mental health in today's challenging times.